939 8th Avenue and Other Original Studios | Pilates History Research

Joe Fox

Joe Fox, boxer, gym owner, and masseur, equipped his facilities with Joseph Pilates’ Universal Reformer. This was in 1928, making Joe Fox the earliest known gym in New York City other than Joe Pilates’ studio to offer and teach Contrology with apparatus. Images first shared on 11/24/2023.

Pilates Archive Article, Original Pilates Studio "Joe Fox, former Boxer, Now Masseur for NY Joint Disease Hospital"
Pilates Archive Article Advertisement, Original Pilates Studio "Joe Fox, Boxer at the Delaware Hotel."

Rosendahl’s and Dorothy Alexander

A Pilates History Research Archive® First Find!

The oldest known gymnasium that incorporated the Pilates’ system and apparatus, other than Joe Pilates’ Studio: Rosendahl’s

I’m so excited to share my latest research that may change the collective understanding of the history of Pilates Studios that were opened during Joe’s lifetime. 

This original 1939 letter from Joseph Pilates (shown in part here) refers to a recent trip he took to Atlanta, Georgia and he mentions his system was introduced.

Previous research elsewhere has suggested that he was visiting Dorothy Alexander (of the Atlanta Ballet) in Atlanta and that it was with her that his system was being introduced.

However, my research shows that Ms. Alexander did not actually start the Atlanta Ballet until 1941- a full three years after Joe wrote this letter.

As we can see here in this article:

Rosendahl's Studio in Atlanta, Georgia. Letter from Joe Pilates 1939. Pilates History Archive.

Image first shared 11/20/23.

Rosendahl's Studio in Atlanta, Georgia. Article "Atlantans at University of Dance." Pilates History Archive.

Also stated in the above article, Atlanta dancers visited Jacob’s Pillow in the summer of 1941- and likely experienced Joe Pilates and Contrology there since that’s when Joe was getting his start in that location. 

Therefore, if the Atlanta Ballet did not yet exist then, where was Joe going in Atlanta to introduce his system in 1939? 

Through my research, I was able to uncover this lost article that was published just a few weeks before Joe’s dated letter, describing an Atlanta Gym called Rosendahl’s which featured the Pilates System.

Image first shared 11/20/23.

Rosendahl's Studio in Atlanta, Georgia. Article "It's Fun to Losr Pounds and Icnhes at Roendahl's." Pilates History Archive.

The article states:

Rosendahl's Studio in Atlanta, Georgia. Article "It's Fun to Lose Pound and Inches at Rosendahl's." Pilates History Archive.

Therefore, it appears that so far, the oldest studio outside of NY other than Joe’s studio was Rosendahl’s in Atlanta as early as 1939, and not the Atlanta Ballet.

the oldest outside of NY outside of Joe’s studio

Images first shared 11/20/23.

This 1941 advertisement mentions a pilates studio in Atlanta in 1941- which was most likely Rosendahl’s, although it could also have been Dorothy Alexander at this point since it was the same year she likely met Joe in Massachusetts. Image first shared 11/20/23.

Rosendahl's Studio in Atlanta, Georgia. Advertisement "Perfect Body." Pilates History Archive.

Here are a few more advertisements for Rosendahl’s, all very close to the 1939 year that Joe wrote his letter and that the article was published.

Rosendahl's Studio in Atlanta, Georgia. Advertisement "An Invitation." Pilates History Archive.
Rosendahl's Studio in Atlanta, Georgia. Advertisement "Reduce or Gain." Pilates History Archive.
Rosendahl's Studio in Atlanta, Georgia. Advertisement "Reduce Now." Pilates History Archive.
Rosendahl's Studio in Atlanta, Georgia. Advertisement "Reduce Gain or Keep Fit." Pilates History Archive.
original apparatus 939 8th Avenue Studio

Photo taken during a Pilates Source® photoshoot using original apparatus from Joe Pilates, in his original 939 8th Avenue Studio space. What an honor it was to bring his equipment back to the very space it once resided in! Image first shared on 9/28/2022.

What was once Joe’s original NYC studio: Then and Now


April 9 and 10, 2022: Sean Gallagher and Elaine Ewing presented 2 Pilates Source® Pilates Historics™ workshops: “The Lost Art of Joe’s Hands-on Cuing™” and “The Lost Art of Joe’s Standing Matwork™: Part 1.” These workshops took place in the space that was once Joe’s original studio in NYC at 939 8th Ave. 

This post will compare some details of the space that still exist today, compared to Joe’s time there.

Images first shared on 9/28/2022.

A careful Pilates Source®️ investigation throughout the space that was once Joe’s studio at 939 8th Ave in NYC, uncovered something incredible- evidence of Joe and his original colors that he had painted the walls and windowsills!

It’s crazy to imagine that these small samples from Joe himself still exist today.

As we can see in these research photos I took of Elaine Malbin in his studio, the colors Joe had painted the walls and window sills in his studio were teal and brown. Amazing!

Now, we have physical evidence of this exact paint- and the location of these paint chips verifies the areas of his studio, including the “back room.” Just WOW!!

original studio painted windowsill
original studio painted windowsill
original studio painted windowsill
Elaine Malbin in original studio
Elaine Malbin in original studio

One of our Pilates Source® discoveries was that the paneling that we always see in photos of Joe’s studio was actually a radiator cover. In the photo of me, you can see the radiator is still there today. Then in the photo of Joe’s studio, we can see that he had built a cover for the heater that acted as a ledge along the windows as well. Who knew?!

Elaine Malbin original studio
Elaine Ewing original studio

Look up, look down, look all around- words a pilates history nerd should live by! 

Another Pilates Source® discovery this weekend was about the pillars behind Joe’s partition and the pipes that ran across the ceiling- and both still exist today.

The first photo I’m showing here is not actually the same exact pillar in the second photo depicting Joe and Elaine Malbin (more on that later), but it does show how the same pillars still exist today. We can see the same details, soffit, and water sprinkler pipes on the ceiling in both photos. 

In the next set of photos, we can see that the floor plan today is cut differently than it was in Joe’s time, but the details still remain.

The first photo shows what were the 2 windows behind the reformers (we can see that today a wall cuts off the third window) but the pipes on the ceiling in front of the windows show us that these are in fact the same. 

The pipes are clearly the same today as they were in Joe’s time, the details still remain!

Sean Gallagher, myself, and the attendees of our workshops this weekend had a lot of fun contemplating and discussing these things. These are small details but they inspire a deep connection to our work and Joe’s, too!!

Elaine Malbin in original studio
original studio windows
original studio column
Joe Pilates and Elaine Malbin in original studio

The first photo is one that I took this past weekend of the front windows at 939 8th Avenue. If you carefully, you can see that the vertical molding between the windows ends before it hits the window sill.

Then check the second photo from 1956 during Joe’s time there and see why!

Fascinating that these small details still remain!

original studio windows
Elaine Malbin original pilates equipment

The first photo shows another space along the front of the building, and in the second photo we can see that this is the same space that Joe once had his reformers. The date of the second photo is unknown but we believe it was pre-1942. This is a different space than where he later had the reformers from the 1940’s-1960’s. We can see that some of the details still remain, such as the heater and pipes. Through Pilates Source® investigation, and other evidence, we believe this later became “the back room.”

original studio windows
pilates workout in the original studio

These Wants Ads are from the late 1880’s from when the building was a carriage house. Images first shared on 9/28/2022.

man wanted ad
horse wanted ad

Over the years, the building contained artists’ lofts and studios. Here are three ads from the early 1900’s in that regard. Images first shared on 9/28/2022.

Studio ad for Philipp Mittell- solo violinist
Studio ad for singing students
studio ad for Lisa Delhaze Wickes- piano virtuosa

This photo is from an article from the 1970’s about one of the fires that happened at this address over the years. The victim in the photo is Clara Pilates.

Images first shared on 9/28/2022.

Studio Fire article with Clara Pilates

In the late 1800’s, The Lesters owned the building at 939 8th Avenue. Mary and Andrew Lester’s sons owned a furniture business that was on the second floor of the building. Here are some articles about their business, “Andrew Lester’s Sons” and their time on the 2nd floor of 939 8th Ave. Images first shared on 9/28/2022.

Fire Among the Studios Article 2
Lester's Grand Fall Opening article
Two Floors Open ad
Fire Van Dyke Studio article
Fire Van Dyke Studio article
A Day of Incidence for the Lesters article

An article about yet another fire at 939 8th Avenue. The details in the article are notable, in particular the drawing of the fire by one of the artists in residence, during the fire itself. Images first shared on 9/28/2022.

Artist's Studios Burned illustration
Artist's Studios Burned article
Artist's Studios Burned article
Artist's Studios Burned article

After a number of years, Andrew Lester’s Sons closed their business and rented the 2nd floor out to a bicycle company, Gormully and Jeffery Cycle Co. Images first shared on 9/28/2022.

Opportunity of a Lifetime ad
Andrew Lester's Sons Warehouse ad
'97 Rambler ad
Clipper Chains ad
$25 Bicycles ad

In the 1950’s the whole building was sold to Bernard Siegel. Image first shared on 9/28/2022.

Seaigel acquires 8th Ave. Corner

A really interesting article from the early 1940’s that gives an overview of the building and its tenants at 939 8th Avenue, as well as the history of the building. However, it does not mention the Pilates Studio.

Image first shared on 3/26/21.

New York Day by Day article
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